Polaroid Pop and Hoop at IFA in Berlin
Berlin, August 2017– The Polaroid brand today announced the release of its newest innovations in photo and home security taking over the holiday season – the Polaroid Pop instant digital camera and Polaroid Hoop wireless home camera. The Polaroid Pop combines a sleek, modern design and digital technology with 3.5×4.25” border prints. The Polaroid Hoop home security camera stays true to the Polaroid brand DNA elements, including simplicity, elegant design and the mission to make new and exciting technologies accessible to the everyday consumer.
“The Polaroid Pop instant digital camera and Polaroid Hoop home security camera initially debuted at CES 2017 to much fanfare,” said Scott W. Hardy, President and CEO of Polaroid . “We’re excited to have these products on display at IFA and showcase them to the European market. For 80 years, Polaroid has been committed to providing consumers with the latestimaging technology that enables them to easily share their lives. The Polaroid Pop and Polaroid Hoop offer modern takes on this idea for every aspect of consumers’ lives.”
The Polaroid Pop instant digital camera and Polaroid Hoop home security camera will also be on display at the Consumer Electronics Show IFA 2017 in Berlin, Germany, September 1-6 in hall 11.1 booth #130.