Nikon press release for PhotoPlus Expo 2017

By Anja Anton-Hoenen on

No new products to be announced

Nikon press release for PhotoPlus Expo 2017

As expected, Nikon will not announce any new products on the PhotoPlus Expo 2017. The official press release for the show that takes place in New York from Oct 26th to Oct 28th has already been released. Here is what it says:

Nikon Shows The Latest Innovations In Digital Imaging At The PhotoPlus Expo 2017

Nikon Continues 100th Year Anniversary Celebration at Upcoming Tradeshow with Product Displays, Ambassador Presentations, Panel Discussion and More

NEW YORK, NY– Nikon will once again return to the PhotoPlus Expo in New York City, offering attendees a compelling booth experience while providing educational presentations from respected Nikon photographers and Ambassadors at the Nikon Theater. Show attendees will also be able to experience Nikon’s latest products and view a dedicated display marking Nikon’s 100th year anniversary.Throughout the show Nikon will highlight its extensive product line, headlined by the recently announced full-frame Nikon D850 DSLR. Attendees will have the opportunity to get hands-on time with the camera as well as speak directly with Nikon product experts. A variety of NIKKOR lenses will also be on display, including the new ultra-wide zoom AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR, the AF-S FISHEYE NIKKOR 8-15mm f/3.5-4.5E ED, the wide-angle AF-S NIKKOR 28mm f/1.4E ED and the compact telephoto AF-P NIKKOR 70-300mm f/4.5-5.6E ED VR. Also on display will be the popular AF-S DX Micro NIKKOR 40mm f/2.8G lenses, which is paired up with the AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR lens as part of the new Landscape & Macro 2 Lens Kit. Show attendees will also be able to go hands-on with the Nikon D7500, Nikon D5600, COOLPIX W300 cameras and a variety of other Nikon imaging products.

What’s more, to commemorate Nikon’s 100th anniversary, the Nikon booth will feature an exclusive collection of prized Nikon cameras spanning the last century.

Throughout the show, the Nikon Theater will host a variety of live presentations, plus Nikon will be sponsoring educational class sessions taught by various Nikon Photographers and Ambassadors. The presentations held at the booth will cover various topics including landscape photography, filmmaking, night photography and more. A full schedule of Nikon presentations at the Nikon Theater can be found below. Additionally, all presentations on Thursday, October 26, and Friday, October 27, will be livestreamed. Interested individuals should visit nikonusa.com/live to tune in.

Geared toward photography students and educators attending the show, Nikon and PDNedu will co-sponsor a panel discussion titled, “Creating a Sustainable Career” on Thursday, October 26 on the showroom floor from 2:00-3:30 p.m. EDT. Nikon Ambassadors Dixie Dixon, Deanne Fitzmaurice and Matthew Jordan Smith will discuss how to pursue careers in digital and photo imaging, and best practices for advancing and developing within an everchanging industry. The panel will include a Q&A session moderated by PDN Editor-in-Chief Holly Hughes, followed by a networking reception at the conclusion of the discussion.

Nikon at PhotoPlus Expo 2017

Where:  Booth #519 at The Jacob K. Javits Convention Center – 11th Ave. (between 34th & 35th St)
When:  Thursday, October 26, 2017: 10:00 a.m. to 5:00 p.m. EDT
Friday, October 27, 2017: 10:00 a.m. to 5:00 p.m. EDT
Saturday, October 28, 2016: 10:00 a.m. to 4:00 p.m. EDT


Schedule of Presentations at the Nikon Theater

THURSDAY, OCTOBER 26, 2017 (also livestreaming at nikonusa.com/live)

  • 10:15am – 10:45am: Doug Gordon – The Posing Project
  • 11:00am – 11:30am: Matthew Jordan Smith – Commercial Portrait Photography – It’s All In The Details
  • 11:45am – 12:15pm: Mandy Lea – Shedding Light on Landscapes: Doing What It Takes to Get the Shot
  • 12:30pm – 1:00pm: Joe McNally – The Power of Portable Lighting
  • 1:15pm – 1:45pm: Corey Rich – Shooting Powerful Video: A Filmmaker’s Personal Project
  • 2:00pm – 2:30pm: Tamara Lackey – Photographing the Style, Soul & Laughter of Children
  • 2:45pm – 3:15pm: Andrew Hancock – Editorial to Commercial: Versatile Storytelling in the World of Sports
  • 3:30pm – 4:00pm: Bambi Cantrell – The Language of Light and Shadows for Impact
  • 4:15pm – 4:45pm: Lucas Gilman – Extreme Landscapes: Discovering the Art of Time-Lapse Movies

FRIDAY, OCTOBER 27, 2017 (also livestreaming at nikonusa.com/live)

  • 10:15am – 10:45am: Doug Gordon – The Posing Project
  • 11:00am – 11:30am: Josh Cripps – Lenses of Landscape: Breaking the Rules
  • 11:45am – 12:15pm: Andrew Hancock – Editorial to Commercial: Versatile Storytelling in the World of Sports
  • 12:30pm – 1:00pm: Dixie Dixon – The Best Kept Secrets of a Fashion Photographer
  • 1:15pm – 1:45pm: Jerry Ghionis – Wedding and Fashion Photography: Extreme Versatility
  • 2:00pm – 2:30pm: Joe McNally – The Power of Portable Lighting
  • 2:45pm – 3:15pm: Mandy Lea – Shedding Light on Landscapes: Doing What It Takes to Get the Shot
  • 3:30pm – 4:00pm: Adam Woodworth – Alone in The Dark: Tales of A Night Photographer
  • 4:15pm – 4:45pm: Deanne Fitzmaurice – The Heart of The Story

SATURDAY, OCTOBER 28, 2017

  • 10:15am – 10:45am: Steve Simon – Master the Street and Raise Your Game
  • 11:00am – 11:30am: Adam Woodworth – Alone in The Dark: Tales of A Night Photographer
  • 11:45am – 12:15pm: Tamara Lackey – Photographing the Style, Soul & Laughter of Children
  • 12:30pm – 1:00pm: Jerry Ghionis – Wedding and Fashion Photography: Extreme Versatility
  • 1:15pm – 1:45pm: Corey Rich – Shooting Powerful Video: A Filmmaker’s Personal Project
  • 2:00pm – 2:30pm: Dixie Dixon – The Best Kept Secrets of a Fashion Photographer
  • 2:45pm – 3:15pm: Lucas Gilman — Extreme Landscapes: Discovering the Art of Time-Lapse Movies
  • 3:30pm – 4:00pm: Josh Cripps – Lenses of Landscape: Breaking the Rules

For more information on the Nikon brand and latest products, including the new Nikon D850, please visit www.nikonusa.com. Also, be sure to visit nikonusa.com/live to view the livestream feed of presentations at the Nikon booth from PhotoPlus on both Thursday, October 26 and Friday, October 27.

Nikon 100 Year Anniversary

Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies around the world. Guided by a corporate philosophy of “Trustworthiness and Creativity”, Nikon provides a wide range of products and services globally by harnessing advanced opto-electronics and precision technologies. Nikon is proud to celebrate its 100th anniversary in 2017. For more information about Nikon’s 100th Anniversary, please visit www.nikonusa.com/100th.