The trend towards the deliberate photo

Thomas Güttler, the leading manager of the specialist for high-quality photo accessories Rollei, sees for 2017 a reinforced return to the composed and aesthetically produced photo with which the artistic act does not begin only with the digital postprocessing.

picture: Rollei

„The spreading of the Smartphones led to the fact that nowadays, besides, almost everybody always has a camera. Then this is also used often to divide snapshots with friends and family. The photo became thus the integral component of the everyday communication. Not free of charge one says: a picture says more than thousand words’. Photograph has become more varied therefore, absolutely also faster and more fast-moving, but has outgrown his original meaning.

Nevertheless, since some time we are able to do one, the Smart phon-photograph or the photograph à la, I take sometimes a photo and look then what I can make on the computer from it’ counter-rotating trend observe. Photos are often consciously composed again – also among amateur photographers. Besides, we see a diminished style with which subjects are often moved like under a magnifying glass visually and exactly and sharply with minimum staging it is worked, as well as extremely coloured and opulently produced composition of a pictures.

Whether soberly or pompously: In the phase before the pressure on the trigger the photographer determines the picture contents and the necessary choice of the equipment in an artistic act. This is valid for the natural photographer just as for the follower of the Street or portrait photograph.

We at Rollei feel this trend which has already taken up in the course of the last year quickly in his journey, above all in the big inquiry for our rectangle filter systems and the Workshops, fascination photograph with filters – to times with light’. For 2017 we expect that even more photographers him, slow’ photograph will turn, and deliberately discover the photo as a creative act for himself.“

About Rollei GmbH & Co. KG

The history of Rollei began in 1920 in Brunswick. With the famous 2-eyed Rolleiflex, Rollei founded in short time his world-wide reputation as a precision manufacturer, became the cult brand and stamped in the 50s and 60s his own photo style. In 2007 the RCP-Technik GmbH, with headquarter in Hamburg, acquired the European-wide Rollei brand licence rights and expels since then the Rollei Consumer products with growing success. Thus the enterprise which trades since January, 2015 under the Namen Rollei GmbH & Co. KG has set up as one of the market leaders in the tripod market and put last year with the Rollei C5i the tripod bestselling of Germany. Topically the Rollei products are present in more than twenty European countries at the market. The topical Rollei range of products encloses beside the very successful tripods and high-quality photo accessories like professional filter systems, flashguns and photo backpacks also digital cameras, Actioncams, digital picture frames, slide film scanners and Selfie accessories.