The Nikon KeyMission 360 offers for the new MINI Countryman a fantastic 360 ° experiences

Dusseldorf, 13th of January, 2017 – Nikon Imaging and MINI are glad about the announcement of her worldwide marketing partnership. Both brands co-operate with the creation of contents and a series of marketing activities all around the new action camera series KeyMission and the recently announced new MINI Countryman. Exciting 360 °-Real-Life-Erfahrungen with the MINI Countryman, accepted with the Nikon KeyMission 360, stand in the centre of the cooperation. The partnership should wake up the discoverer mind and make desire for the parts of lifelike 360 ° experiences.

The KeyMission series as well as the MINI Countryman embody adventurousness and a sense for full enjoying to the full of the life. Besides, both brands divide a passion for the narrative of stories.

With the ability to take up videos in all directions in entire, more seemlessly 360 ° views the Nikon KeyMission 360 has new defined the possibilities of action cameras. Off brief nervous tickle she allows taping of adventures with a real meaning. On the way to new experiences goes of the MINI Countryman beyond the ordinary and opens so new stories – with the KeyMission 360 as a perfect company for the documentation of these experiences with seemless 360 ° videos in 4K-UHD-quality.

The cooperation offers a mutual use for both partners. MINI the KeyMission 360 on several steps of his marketing and press activities integrates. They pass from exclusive photographs and test journeys for media representatives up to Social media and Point-Of-Sale-Kampagnen. With the help of the KeyMission 360 MINI can deliver to his customers new perspectives and they allow to dive into 360 ° experiences, long before a new mini-model stands in the showroom. The innovations of the KeyMission 360 are turned around in optics and video recording with 360 ° videos of the new MINI Countryman very clearly demonstrated.

»Unique, authentic experiences – off the beaten track – become more and more important the people«, Marc Lengning, leader of the MINI fire explains management. »The new MINI Countryman takes there them where they would like to gain such experience and the Nikon KeyMission 360 is the perfect partner for recording these experiences.«
Birgitta Olson, general manager, Worldwide marketing & Research Strategy division, Nikon Imaging business Unit, complements: »Innovation and opening unique experiences have a long tradition in Nikon. With MINI we have found the perfect partner, because we divide many values like authenticity and an enthusiasm, to go out and to find out the world. We are glad very much about the partnership; in the spirit of adventurousness and common experiences we will work closely to discover real stories and to divide them lifelike and with breathtaking detailed wealth.«

* MINI and Countryman are brands and trade names of her respective owners.
* Nikon and KeyMission are brands and trade names of Nikon corporation.
* Other trade marks and trade names are that of her respective owners.
* The information is valid at the time of the publication. They can be changed any time without previous announcement.

You find further information about Nikon and his products under www.nikon.de.